LinkedIn is rolling out a new feature that allows users to schedule posts to send at a later time.
The Microsoft-owned social network has apparently been testing the new feature for several months, according to to at least one online report that dates back to August, but it looks like it’s now ramping up in release, according to a growing number of reports on social media.
Matt Navarrarenowned social media consultant and tipster, confirmed yesterday that he was now seeing the post-booking feature within the Android app and on the LinkedIn website itself. Internally at TechCrunch it’s a little confusing with some of us seeing the feature and some not, however it seems to be limited to the web and Android for now.
Those who have the feature will see a small clock icon next to the “post” button in the message compose box.
When the user clicks on the clock icon, he has the option to choose a specific date and a half-hour interval for which he wants to schedule his post.
While millions of marketers, influencers and “thought leaders” around the world will no doubt rejoice in this new feature, it’s worth noting that similar functionality has been available for some time via third-party platforms. like Hootsuite and shock absorber🇧🇷 However, not everyone is happy with giving third-party platforms access to their LinkedIn accounts for data privacy reasons – plus, native functionality is almost always more convenient, particularly for those who just want to share specific content with your LinkedIn followers.
In fact, native post-scheduling has always been a rather notable absence from a social network as widely used as LinkedIn, which claims around 875 million members worldwide. Twitter likes (through TweetDeck) and Facebook have been offering scheduling for a while, not to mention email clients like Gmail that let you send messages while you sleep.
TechCrunch reached out to LinkedIn for more information about the new post-booking feature, including when everyone can expect to have access. We’ll update here when, or if, we have a response.