In a conversation with Dutch news agency Bright, Cook, who is touring Europe, said virtual reality has specific uses, but the technology shouldn’t make up a person’s entire life.
“I always think it’s important for people to understand what something is. And I’m really not sure the average person can tell you what the metaverse is,” Cook said.
“It’s something you can really dive into. And it can be put to good use. But I don’t think you want to live your whole life that way,” he emphasized.
Apple is yet to catch up with the metaverse, a technology that is being popularized by the likes of Meta (formerly Facebook) and the rest.
The tech giant is working on a mixed reality (MR) headset that could be released soon.
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On augmented reality (AR), Cook said it’s a profound technology that will affect everything.
“Imagine suddenly being able to teach with AR and demonstrate things that way. Or medically, and so on. Like I said, let’s really look back and think about how we lived without AR,” Cook noted.
“VR is for set periods, but it’s not a way to communicate well. So I’m not against it, but that’s how I see it,” added Cook.
Cook also spoke about the importance of programming.
“I see programming as the only universal language. It’s the most important language you can learn,” Cook said.
“Of course your native language is more important for communication, but a programming language is a way to explore your creativity. It really puts your critical thinking skills to work, and you can use that in many aspects of your life” , he added. .
Apple is helping developers integrate AR into their apps with technologies like ARKit.